Malaysia international Fashion Week returns

Malaysia international Fashion Week returns

 

Brace yourselves, fashionistas. The Malaysia International Fashion Week 2010 is back to walk the walk. Arguably the biggest fashion event in Malaysia, M-IFW is an ongoing effort by the Malaysian International Fashion Alliance (Mifa) to support the professional development of local fashion designers and to promote the Malaysian fashion industry in the global arena.

M-IFW ’10, themed “Larger Than Life”, is the eight installment of the annual event. It will take place at the Pavilion Kuala Lumpur from Nov 2 – 6. Popular local designers such as Michael Ong, Bernard Chandran, Farah Khan and Eric Choong are among the 70 Malaysian designers who will showcase their designs at the event.
International brands including Emilio Pucci, Helmut Lang and Halston will also make an appearance at M-IFW’10, which will feature 18 fashion showcases altogether. But M-IFW’10 is not all about big-names and big-time designers. Up-and-coming new designers from Malaysia will get a chance to flaunt their creations too. “It’s a way of helping ‘low-lying’ brands,” says mifa’s chief executive officer Syeba Yip. Continue reading…